Training, nutrition and lifestyle — coached as one system, by one coach. For busy professionals who are done starting over.
Takes 4 minutes. Every application gets a personal Strength & Lifestyle Scorecard within 24 hours.
You already know roughly what to do — train, eat well, sleep. Knowledge was never the problem. The problem is that a 50-hour week eats willpower for breakfast. So the membership lapses, the diet ends on Thursday, and every January starts from zero.
Coaching replaces willpower with structure: one plan built around your actual life, one coach reading your data, one adjustment each week. That's how strength gets built — quietly, weekly, without blowing up your diary.
Takes 4 minutes. Every application gets a personal Strength & Lifestyle Scorecard within 24 hours.
Progressive programming built around your schedule, equipment and history. Rebuilt every four weeks.
Personal calorie and protein targets built on foods you already enjoy. One habit at a time.
Sleep, steps, stress, travel — the layer most trainers never touch, coached weekly.
Takes 4 minutes. Every application gets a personal Strength & Lifestyle Scorecard within 24 hours.
Four minutes, mostly tick-boxes — so your Scorecard is a real read of your situation, not a guess.
Within 24 hours: your personal Strength & Lifestyle Scorecard — TRAIN, FUEL and LIFE scored, and the three levers that will move you fastest — then a 25-minute consult.
A personalised proposal within 24 hours of the consult. Assessment, baselines, and your plan live in the app within seven days.
Weekly check-ins, a personal video review every Tuesday, one adjustment at a time.
Takes 4 minutes. Every application gets a personal Strength & Lifestyle Scorecard within 24 hours.
Takes 4 minutes. Every application gets a personal Strength & Lifestyle Scorecard within 24 hours.
The human flag — yes, the one in the logo.
For twenty years, Alex Rabia built precision instruments for Breitling. Watchmaking taught him something most coaches never learn: extraordinary results aren't made in grand gestures — they're made in small, exact adjustments, repeated for years.
Ten years ago he turned that precision on himself. He swapped an addiction that was slowly costing him everything for what he calls an addiction to living — quit cold turkey in 2017, rebuilt his mornings, his environment and his standards, and began an apprenticeship in strength that never ended: the human flag (yes, the one in the logo), the handstand, muscle-ups and weighted calisthenics, more than 300 books on training, nutrition and behaviour, and silent retreats with monks in Thailand — seven days, no technology.
He didn't wait for a certificate to start coaching. Across the past decade he's coached more than fifty friends and colleagues — one from 23% to 6% body fat in twelve months, others through sleep, drinking, and the habits underneath it all. In 2026 he made it official: he left Breitling in April, qualified by summer — Level 3 Personal Trainer (CIMSPA-endorsed), Level 2 gym instructor — and insured to five million.
Alex coaches a maximum of ten private clients at a time. The method is the one he lived: strength built progressively, nutrition without dogma, a lifestyle engineered to hold it all up — one precise adjustment, every week.
He's 43, in the strongest shape of his life — built after 40 — and he coaches in English and French.
Takes 4 minutes. Every application gets a personal Strength & Lifestyle Scorecard within 24 hours.
A 25-minute conversation about your goal. No pressure, no scripts.
Takes 4 minutes. Every application gets a personal Strength & Lifestyle Scorecard within 24 hours.